Curriculum Vittae

Jeffrey J. Denning
Medical Practice Management Consultant
Practice Performance Group
8070 La Jolla Shores Drive #518
La Jolla CA 92037
858/459-7878
858/459-6144 Fax

Jeffrey J. Denning completed his Bachelor of Science degree in Management at San Diego State University in 1971 and spent his first five years in clinic administration and accounting and tax practice in California and Texas. Mr. Denning served as controller and then CEO of Pacific Professional Management Corporation, a management services organization (MSO) for dental practices in the mid 1970s. He was also president and board chairman of Health Benefits Incorporated, a Knox-Keene Health Plan Act corporation (HMO) at that same time. Mr. Denning then entered the private practice of management consulting in 1976 working with independent professional practices in both the U.S. and Australia.

Since entering the field Mr. Denning has worked in a consulting capacity throughout the nation with hundreds practices all over the US and Australia. His client reference list numbers more than 850 physicians in 30 states of the US since 1978. He has presented more than 1,000 workshops, seminars and speaking engagements in the United States and Australia, sponsored by more than forty state, county and specialty medical and dental society organizations as well as the California CPA Foundation for Education and Research. Mr. Denning has written more than 400 articles on medical practice management as editor of UnCommon Sense®, a leading subscription newsletter of management strategy and tactics for physicians. He is a Contributing Editor to Managed Care Magazine.

EDUCATION

Bachelor of Science, Management
San Diego State University, January 1971
Post-Baccalaureate, courses in taxation and business law
Southern Methodist University, Dallas, Texas 1972-1973

EMPLOYMENT HISTORY

1971 - 1973
Staff Analyst, Accounting Department Supervisor and Assistant Director, Tax Department
Dental-Medical Economics, Inc.
Dallas, Texas

1973-1976
Controller and CEO
Pacific Professional Management Corporation
Santa Ana, California

1975 - 1976
Director
Health Marketing Services, Inc
Executive Director
Health Benefits Incorporated
Santa Ana , California

1976 - 1978
Independent medical and dental practice management consulting, US and Australia

1978 - 1988
Medical Practice Management Consultant and General Manager
Conomikes Associates, Inc.
Los Angeles, California

1988 - present
Vice President and Management Consultant
Practice Performance Group
Long Beach, California

1992 - present
President
Practice Performance Publishing, Inc
Editor, UnCommon Sense®

TEACHING -- paid faculty

State Medical Societies

Arizona Medical Association
California Medical Association
Colorado Medical Association
Kentucky Medical Association
Louisiana Medical Association
Medical Society of the District of Columbia
Medical Society of the State of New York
Michigan State Medical Society
Missouri State Medical Association
Ohio State Medical Association
Oklahoma State Medical Association
Oregon Medical Association
Pennsylvania Medical Association
South Carolina Medical Association
Texas Medical Association
Washington State Medical Association

National and Regional Medical and Specialty Societies

American Academy of Dermatology
American Academy of Physical Medicine & Rehabilitation
American Academy of Orthopedic Surgery
American Animal Hospital Association
American Association of Ophthalmology
American College of Obstetrics and Gynecology
American Council of Otolaryngology
American Dental Association
American Society of Cataract and Refractive Surgery
American Society of Ophthalmic Administrators
American Society of Plastic and Reconstructive Surgery
Pennsylvania Academy of Ophthalmology
California Foundation of CPAs
International College of Surgeons
Western Orthopedic Association
Southern Medical Association

Hospital and Inservice Training Sponsors

Cedars Sinai Medical Center, Los Angeles CA
Hoag Presbyterian Hospital
House Ear Institute
Kaiser Permanente Medical Group
Medical Business of South Florida
O'Connor Hospital, San Jose CA
Orthopedic Associates, Topeka KS
Pacifica Hospital, Huntington Beach CA
St Mary's Medical Center, Long Beach CA
St Vincent Medical Center, Los Angeles CA
University of California, San Francisco
White Memorial Medical Center, Los Angeles CA
Whittier Presbyterian Intercommunity Hospital Family Practice Residency Program, Whittier, CA

EXPERT WITNESS / LITIGATION SUPPORT

May, 1991
Duriseti v. Venkat
Dissolution of practice
Consultant to the Hon. Judith Ryan
Judicial Arbitration and Mediation Service

January 16, 1997
Catanzarite v. Catanzarite
Dissolution of Marriage
Testimony
LA County Superior Court

March, 1998
Provident v. Fallor
Disability Loss of Income
Deposed

October, 1998
Sponzilli v. Regents
Malpractice, Loss of Potential Earnings
Deposed

March - April 1999
Harris v. Hirsch
Deposed

September -November 2005
Western Healthcare Administrative Management, LLC dba Efficens v. Pacific Coast Hematology/Oncology Medical Group, Inc.
Deposed

PUBLICATIONS

Administrative Ophthalmology / Administrative Eyecare, Journal of the American Society of Ophthalmic Administrators

• How to Watch a Computer Demo Spring 1992
• Poles Apart: Negotiating Fair Contract Provisions with New Associates (with Judy Bee) Summer 1992
• Five Reasons Why Employees Don't Work Fall 1992
• Stopping the HMO Leak (with Judy Bee) Summer 1993
• Increasing Practice Efficiency (with Judy Bee) Spring 1993
• When Patients Have to Wait Fall 1993
• Speed the Patient Intake Function Summer 1994
• Six Steps to a Good Idea Fall 1994
• What is Your Mission (with Judy Bee) Winter 1994
• Setting a Reasonable Collection Policy Spring 1995
• Too Busy? Time to Reorganize Summer 1995
• Strengthening your Practice's Image Winter 1995
• Qui Tam: Employer's Nightmare Summer 1999
• Solving the "Lost" Chart Problem Spring 2000
• Closing a Practice? Consider your options first Fall 2002

Advances in Otolaryngology-Head and Neck Surgery, Mosby

• Marketing in the Age of Managed Care (Book Chapter with Judy Bee) Volume 8 Fall, 1994

Affiliates In Training, American College of Cardiology

• Looking at a Potential Practice: Interview Questions

American Medical News-American Medical Association

• Solo Practice : A Contrarian View

Australian Practice Management Magazine

• Point of View: Names in the Office September 1990
• Stay Rational About Discounts (with Judy Bee) June, 2000

Bulletin, The, Humboldt-Del Norte County Medical Society

• Be Glad for Complaints, November, 1999

California Physician, Journal of the California Medical Association

• Smart Questions Make for Smart Decisions September 1987
• Computers Gone Sour: A Recurring Nightmare September 1990
• A New Year's Resolution: Work Smarter January 1992

Contemporary Urology

• Practice Pointers: Staff Pay Policies that Work September 1, 2003

Dermatology Times

• Need New Patients? Quit Preaching to the Choir and Sell Yourself October 1, 1998
• Thinking Nepotism in the Office? February 1, 1999
• Seven Practice Management Predictions to Ponder in 1999 February 1, 1999
• Developing Ideas Easier than Putting Them In Practice April 1, 1999
• Three Fallacies About Managers June 1, 1999
• The Five Don'ts of Running a Classified Advertisement June 1, 1999
• Frustration with Telephone Messages Often Unnecessary December 1, 1999
• Experienced Pros Make Top Legal Advisors December 1, 1999
• Know Keys for Hiring Added Physicians March 1, 2000
• Is Practice Overhaul Necessary? March 1, 2000
• Should You Give References? March 1, 2004

Eye World

• Management Consultants: When and How to Use Them

Geriatric Times

• Advice by the Hour: Using Management Consultants in Your Practice January/February, 2001

Managed Care Magazine

• Know These Five Things Before You're Capitated February 1996
• Look Before You Leap November 1993
• How's Your Office Manager Doing? November, 2000
• How to Challenge Medicare Payments May 2001
• Does Quality of Care Matter? You Bet! April 2002

Medical Economics Magazine

• Things Patients Never Want to Hear May 10. 1993
• Does Office Ambiance Outweigh Your Pay Scale? June 12, 1995
• Help Employees do Better Work? That's Your Job January 11, 1993
• Preparing for Disability: It Takes More Than Insurance March 11, 1996
• Find a Doc, Keep a Doc, Keep a Doc Happy, Memo from the Editor's Guest. July 10, 2000
• Staff Pay Policies That Work July 25, 2003

Medical Office Management, Journal of the Professional Association of Health Care Office Managers

• Missed Charges = Insurer Subsidy May-June, 2004
• Fee Discounting: Proceed with Caution November/December 1999

New Ophthalmologist

• Hiring Staff? Avoid the Duds December 1999

OBG Management Magazine

• 20 Questions to Ask Managed Care Suitors January 1994
• A System for Boosting Your Collections March 1994
• The Right Way to Fire an Employee April 1994
• Merger Minded? Employ This Safeguard July 1994
• Does Your Office Manager Meet This Standard? September 1994
• Defuse These Eight Landmines in Your Staff Policies November 1994
• Get This Gag Rule Out of Your Contracts December 1994
• Best Tips for Splitting Practice Expenses May 1995
• Making the Most of Reference Checks September 1995

Ophthalmology Management

• Are they Qualified to Hire You? May, 2000
• Calling in the Cavalry May, 2000
• To Motivate Employees, Try a Little Psychology October, 2000

Ophthalmology Times

• Seven Practice Management Predictions to Ponder in 1999 February 1, 1999
• Employees Not Working? Here's Why June 15, 1999
• How to Rewrite an Old Rule to Attract New Patients April 15, 2000
• 10 Myths About Employees December 1, 2000
• How to Reinvigorate your Accounts Receivable Staff December 15, 2000
• Don't Get Distracted when Interviewing Job Candidates April 1, 2001
• Applying Good Delegation Skills Boost Your Productivity October 31, 2001
• Find Ways to Motivate Your Staff and Give Morale a Boost December 15, 2001
• What About Physician Morale? December 15, 2001
• Medical Practices Should Strive for Order by Removing Clutter March 1, 2002
• Create a Winning Team and Celebrate Your Successes March 15, 2002
• Cut Down on No-Shows by Finding Out Why They Happen April 1, 2002
• 'Retailing in a Medical Practice Includes Patient Materials May 15, 2002
• Working' Your Referral Base Cements Essential Relationships August 1, 2002
• Can You Salvage a Failed Promotion of a Valued Employee? October 1, 2002
• Collection Management Myths Can Be Overcome October 15, 2002
• Group Practice Agreements May Prevent Later Problems October 15, 2002
• Quality Care Sets You Apart from the Competition October 15, 2002
• Price Cutting is Detrimental in Managed-Care Contracts October 15, 2002
• Nearing Retirement? Be Sure to Consider All Your Options October 15, 2002
• Deal Fairly with Employees by Being Honest and Candid October 15, 2002
• In Search of Answers: Hiring a management consultant can bring perspective June 15, 2003
• Should You Give References? April 15, 2004

Pediatric Management Magazine

• 20 Questions to Ask Managed Care Suitors January 1994
• A System for Boosting Your Collections April 1994

Phys Ed Journal of Sports Medicine (The)

• Look at Software Needs First Before Buying or Upgrading Computer Systems February 1994

Physician's Management Magazine

• How Safe is Your Office? May, 1998
• Handling Change Isn't Easy May, 1998
• Qui Tam: Employer's Nightmare June 1, 1998
• When Patients Can't or Won't Pay Bills July 1, 1998

Podiatry Today

• Top 10 Tips to Market Your Practice July/August , 1994
• Is Your Biggest Asset Growing Smaller? July/August, 1995

Practice Manager, (The) Journal of the Australian Association of Practice Managers, Ltd.:

• Everything Counts (with Judy Bee) September 1993
• Five Reasons Why Employees Don't Work (with Judy Bee) December 1993
• Computers Gone Sour: Some Recurring Nightmares in Medical Offices (with Judy Bee) March 1994
• Get New Employees off on the Right Foot (with Judy Bee) June 1994
• What's Your Mission? (with Judy Bee) September 1994
• Speed the Patient Intake Function (with Judy Bee) December 1994
• Never Say. . . (with Judy Bee) March 1995
• Make Decisions & Write Them Down (with Judy Bee) September 1995
• The Rules of Thumb (with Judy Bee) September, 2000

Russian Eye World, (Russian Society of Cataract and Refractive Surgery)

• Various articles, translated from Eye World

San Bernardino County Medical Society Bulletin

• Look Before You Leap October 1994

INTERVIEWS

The Medical Economics Audio Digest, Vol. 3, Issue 2 February 2000

• How Much are Doctors Using Electronic Medical Records?
• Practical Advice on Electronic Medical Records

MEMBERSHIPS

• Associate Member, Medical Group Management Association
• Past Member, American Arbitration Association
• Past Member, Society of Professional Business Consultants
• Past Member, National Association of Health Care Consultants
• Past Member and Regional Director, Society of
  Medical and Dental Management Consultants

HONORS AND AWARDS

• Louis A Miller Award -- 1994
  For contributions to the publications of Dowden Publishing Incorporated